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    The caribArt project, conceptualized by artist and Executive Director of Born to Win Global Community Interest Company, Tricia Trotman-Maraj, aims to immortalize traditional Caribbean life and culture through works of art by Caribbean artists. This project was launched in the presence of His Excellency Orville London High Commissioner of Trinidad and Tobago on 24th October 2017 at Elizabeth James Gallery, London and has successfully been able to penetrate the European retail market with fine art prints that document Caribbean history and folklore with future plans of an anthology of Caribbean stories that are closely linked to pieces of work produced by artists from each Caribbean island. The exhibit ends on 31st October 2017.

    The caribArt project is the first Caribbean regional platform of its kind that allows Caribbean based artists to access global markets with their work even as they continue to live at home and provide for their families whilst simultaneously generating employment in their communities.

    Born to Win Global has successfully partnered with other London based organizations such as Elizabeth James Art Limited which is closely tied to the island of Dominica, DSKii Events and Tropical Mas Association, two Jamaican lead powerhouses, to make the caribArt vision a reality.

    The positively vibrant and authentic images of the caribArt collection on exhibit at Elizabeth James Gallery in South Norwood creates a customer experience like no other. A visit to the cosy gallery tucked away on Portland Road’s lower end transports the visitor from the cold grey streets of London to a tropical place in time where vintage kaiso, zouk, parang and steelpan music draw you further into the fantasy paradise as you are flanked on all sides by images of chattel houses, old waterwheels, sugarcane, locomotives, poui trees and other pictures of Caribbean flora and fauna that evoke feelings of nostalgia for days gone by.

    The caribArt project intends on making traditional Caribbean culture attractive to the diaspora youth and something to be appreciated and treasured by the rest of the world by creating positive images of sugar islands in the sun that speak of industrious, intelligent and hardworking people where men and women, abled and disabled have access to equal opportunities for wealth creation and improved quality of life. The caribArt Project intends to complement the use of the oral tradition of passing on information from one generation to the next by preserving Caribbean culture for future generations via vibrant pieces of artwork that capture the spirit of the region by Caribbean people who know the stories behind their imagery best.

    Tricia’s aim with the project is to instill pride in the region once again which has been marred by the drug trade, high rates of crime, social decline and human trafficking by creating a Tourism experience product that every island in the Caribbean can benefit from but more so a product that if properly implemented will bring about positive social change as we use a strategically regional collaborative approach which will include educating children about our past using engaging methods that incorporate the use of technology in unique ways whilst maintaining the authenticity of the experience.

    At Elizabeth James Gallery children and their parents have been able to participate in exciting storytelling workshops on Caribbean folklore that allowed them to artistically create their own portraits of the la diablesse, socouyant, papa bois, and douen. People visiting the gallery have been captivated especially by the use of colour, lighting and texture in the work that allows even the visually impaired to access the art through tactile experiences and they love it!

    One major piece that stands out in the exhibition is titled ‘Things They Sold But Did Not Buy’. This piece brings a snippet of the tiny island of Tobago off the pages of historical records. It incorporates the Plymouth Post Office and a pamphlet from the year 1683 by a certain English Captain who placed this advertisement in a London real estate magazine advertising the sale of Tobago. It is believed that the description of the fertility of the island is what inspired Daniel Defoe to author the famous Robinson Crusoe in 1719 and thousands of tourists to visit ‘The Robinson Crusoe Cave’ in Tobago every year.

    The caribArt Project is now a subject of study in the Tourism Department of the University of Westminster, U.K. This project follows the 2010 publication of West Indian Chronicles-Mamie by Tricia Trotman-Maraj a title aimed at preserving the Trinidadian creole language. This title now forms part of the International Corpus of English (ICE) global academic research project between the University of Münster, Germany and the University of the West Indies, Trinidad & Tobago.

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